What is a Provider Page?
A provider page is any page on the Sawyer Marketplace that references your business. There are a few different types of provider pages: brand pages and location pages. We'll break them down below!
Types of Provider Pages
Provider brand pages on the Sawyer Marketplace show off your business name, business description, locations, contact information, reviews, and details such as what ages your business primarily serves. You control the information displayed on your provider pages through your Settings within Sawyer Tools.
Please note that your brand page is a conglomerate of information across all of your locations. For every location that you offer, you'll have an individual location page.
Provider location pages simply reflect the locations you operate out of, whether they're in person or online. You can control location pages by adding and removing locations under Listings.
Components of Provider Pages
Your Business Name is the name of your business, which is bolded at the top of the brand page.
Writing your business description is important because it will help your business show up when families and caregivers search for activities on the Sawyer Marketplace and in search engines like Google.
When you add a detailed business description, you are practicing search engine optimization (SEO). A detailed description helps your provider page get more traffic by allowing search engines to pick up on rich words and relevant phrases about the who, what, when, why and how of your business. When you increase traffic to your provider page through SEO, you increase the number of potential customers who learn about your business!
In order to complete your business profile, fill out your description with attention to the following:
- Mission Statement: Start with a short mission statement. When we say short, we mean it! Write one or two sentences that describe your business. Use your website to tell a bigger story about your brand.
- Activities: Mention the diversity of classes and activities that you offer. Describe the classes that set you apart from your competitors or highlight activities that have received high praise from your client base.
- Education: Describe how children participate in your classes and what they’ll learn. Will they learn how to dance? Will they discover and connect to world cultures through music? Maybe they’ll learn how to make simple recipes! Tell their parents what larger skills your classes build.
- Locations: Mention your locations in your business description. Make sure to disable locations you don’t use anymore in your settings.
- Age Ranges: Tell the user what ages your business has activities for. Do you offer classes for kids ages 3 and older? Or do you only offer classes for babies? By letting parents know what ages you cater to early, you help avoid confusion.
Once your business profile is written, make sure the following details are correct in your Settings. These details will appear as icons underneath your business description.
- Verify that your contact details are correct.
- Set what age range your business serves for parents to see at a glance.
- Add your social media profiles to help families get to know you.
- Disable locations that you no longer use.
In settings, add links to your Twitter, Facebook, and Instagram accounts. This helps families get to know your business and brand. These links appear as icons in the top right of your provider page.
Hashtags associated with your activities will populate below your business description. Learn more about activity hashtags in this article.
Upcoming classes are simply upcoming activities available for purchase on the Sawyer Marketplace.
Reviews of your activities will appear on your brand page. Learn more about reviews here.
Your locations will be conglomerated on your brand page. If you click on a specific location, it will take you to that location page.