There are multiple ways you can sell and market gift cards.
1. Tab in Widget (Default)
When you enable gift cards and set them to Visible on Widget, then your gift cards will appear as a tab on your widget.
You cannot change the order of the widget tabs.
2. Customer Link
Use customer links to display and sell gift cards through emails, social media, or by linking to them on your website. You can grab a Customer Link in Products > Gift Cards.
3. Separate Widget Embed
Do you want a unique gift cards page on your website? You can embed a widget that defaults to the gift cards tab! Reach out to firstname.lastname@example.org if this is of any interest!