When you add the Sawyer Widget to your website, you can track performance using pixels from different analytics tools. The Sawyer team recommends adding tracking pixels for Google Analytics and Facebook so you can understand where your users are coming from and how they convert.
Sawyer supports other analytics tools and tracking pixels. For example, you may want to add a conversion pixel for Google Adwords or another social media marketing tool.
To get help with this, please reach out to firstname.lastname@example.org.